Pray for surf
Up north our winters are long and cold and sometimes it seems like an eternity before summer and surf arrive. While we look forward to riding t he next wave and catching the next glimpse of the sun our search for new ways to make waiting pleasant continues.
Summer15 is a collaboration with dutch artist Rick Berkelmans, better known as hedof. In this season’s search for waves, we’re leaving the beach and dive into a wild fairytale. Surrounded by endless nature, in a strange and unfamiliar place, sundancing indians guide us get in touch with the holy spirits of nature to help pray for surf.
After listening to our fairytale, Rick returned his illustrations inspired by the story. Summer15 is built around the illustrations made by rick and the spirit of the fairytale. It has been a wild and exotic experience that has left us with a complete clothing line and a selection of limited prints, which successfully reflect both rick’s identity as an artist and pleasant’s as a clothing label.